affiliate

Affiliate marketing is a marketing practice in
which a business rewards
one or more affiliates for each visitor or customer
brought about by the
affiliate's own marketing
efforts. Examples include
rewards sites, where users
are rewarded with cash or gifts, for the completion of
an offer, and the referral of
others to the site. The
industry has four core
players: the merchant (also
known as 'retailer' or 'brand'), the network , the publisher (also known as
'the affiliate'), and the
customer. The market has
grown in complexity to
warrant a secondary tier
of players, including affiliate management
agencies, super-affiliates
and specialized third party vendors. Affiliate marketing
overlaps with other
Internet marketing
methods to some degree,
because affiliates often use
regular advertising methods. Those methods
include organic search engine optimization, paid search engine marketing , e-mail marketing , and in some sense display advertising . On the other hand, affiliates sometimes
use less orthodox
techniques, such as
publishing reviews of
products or services
offered by a partner. Affiliate marketing—using
one website to drive traffic to another—is a form of online marketing , which is frequently overlooked by advertisers. [1] While search engines, e-mail, and website syndication capture much of the
attention of online
retailers, affiliate
marketing carries a much
lower profile. Still, affiliates
continue to play a significant role in e- retailers' marketing strategies